Strategic Management

The Strategic Management course is designed for the distance teaching of the basis of assessment activity in business to science and technology employees.

The course involves the following:

Strategic Management multimedia computer training program, designed to generate the necessary theoretical ideas in business management in listeners.

The program is comprised of twelve lessons. Each lesson contains study material, not only in the form of diagrams, tables and texts, but also in the form of recorded lectures and video-fragments. Furthermore, the lessons are supplemented with questions for self-testing.

The program contains a Dictionary that helps to use the course materials not only as a textbook, but also as a reference guide for effectively studying information.

The printed textbook describes the course and gives an approximate schedule for how the course will run.

Section 1. The Strategic Management Concept

Section 2. Strategic Entrepreneurship

Section 3. Strategic Analysis

Section 4. Methods Applied When Assessing the Quality of Strategies

Section 5. Financial Analysis

Section 6. Strategies Portfolio

Section 7. Strategy for Raising Product Quality

Section 8. Strategy for Perfecting Human Resources Management

Section 9. Means to Determine Quality (Efficiency) of Strategies in Russian Conditions

Section 10. Strategic Management of Portfolio Investors

Section 11. Strategic Management in Small and Medium-Sized Business

Section 12. Strategic Management in Innovation Business

List of references.

To give an understanding:

• of strategic management, the stages of development of a strategy and the company mission statement.

• of strategic entrepreneurship and its use in strategy implementation

• of the main types of strategic analysis, stages of a product’s life cycle, and the competitiveness of the business.

• of methods applied when assessing a strategy

• of financial analysis, the cost of various types of capital and financial coefficients.

• of various types of strategies used by corporations in their activity

• of strategy for enhancing quality.

• of corporate culture and human resources management methods in the framework of strategic management.

• of the concept of the effectiveness of strategies and on the main indications of the quality of strategies

• of the formation of strategic portfolios of securities

• of strategic management in small and medium-sized business

• of strategic management in innovation business

 

To teach how to:

1. Determine the company mission, its objectives, implement strategic analysis, form the stages for the development of strategy and elaborate plans of action for its implementation;

2. Get an understanding of the role of entrepreneurship in strategic management, in terms of predicting the future, and in stages of the strategic entrepreneurship planning cycle;

3. Conduct a competitive, internal and external analysis, get an understanding of the stages of a product’s life cycle and the competitiveness of the business;

4. Use various methods when assessing strategies;

5. Define and analyse capital cost and financial coefficients;

6. Use different types of strategies on one’s companies;

7. Use a strategy to enhance product or service quality in the process of developing one’s company;

8. Use theoretic knowledge to manage human resources in conditions of acute competition;

9. Define the quality of strategies;

10. Create optimal securities portfolios;

11. Manage the strategic development of small and medium-sized business;

12. Manage the strategic development of the investment business.

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